AI Sales Agent

AI Sales Agents That Qualify Leads and Book Meetings 24/7

Most leads go cold because nobody replies fast enough. A BotOnWeb AI sales agent answers every enquiry within seconds, on your website, WhatsApp, email or phone, asks the qualifying questions your best rep would ask, and books a meeting straight into your team's calendar.

It works from your own product information, pricing rules and sales playbook, logs every conversation in your CRM and hands hot leads to a person the moment they are ready to buy.

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What our AI sales agent does

Instant lead response

Replies to form fills, chats, WhatsApp messages and calls in seconds, day or night, so no lead waits for office hours.

Lead qualification

Asks about budget, timeline, need and decision-maker using your own criteria, then scores and tags each lead.

Meeting booking

Offers live slots from your sales calendar, books the meeting and sends confirmations and reminders.

Quotes & product answers

Answers product, pricing and availability questions from your catalogue and can generate instant quotations.

CRM updates

Creates and updates contacts, deals and notes in HubSpot or your CRM, with a conversation summary for your rep.

Follow-up sequences

Re-engages leads who went quiet with timely, personalised follow-ups on WhatsApp, SMS or email.

Where AI sales agents work best

B2B services with inbound demo or consultation requests
Real estate: enquiry qualification and viewing bookings
Education: admissions enquiries and counselling calls
Insurance and financial services: quote requests and callbacks
Logistics: freight and shipping quote requests
Home services: job enquiries, estimates and scheduling

Why choose BotOnWeb for AI sales agents

One agent across web chat, WhatsApp, email and voice calls
Built on your playbook, not a generic script
HubSpot and CRM integration with conversation summaries
Human hand-off rules you control, with full transcripts
Custom development for complex quoting or multi-step sales flows
Start free with an AI agent trained on your website

Launch an AI sales agent in four steps

1. Playbook

We capture your ideal customer, qualifying questions, objections and hand-off rules.

2. Train

The agent is trained on your website, product data, pricing rules and FAQs.

3. Connect

We connect your channels, calendar and CRM, and test real lead scenarios.

4. Optimise

Conversion, booking and hand-off rates are tracked so the playbook keeps improving.

How an AI sales agent qualifies leads

Lead qualification is a conversation, not a form. The AI sales agent opens by answering the visitor's question, then works your qualifying criteria into the conversation naturally: what they need, how soon, company size or budget range, and who else is involved in the decision. It adapts when a lead skips a question or asks something unexpected.

Each lead gets a score and a short summary. Qualified leads are offered a meeting or transferred live to a rep; early-stage leads are sent useful content and followed up later; poor-fit enquiries are answered politely without taking your team's time.

AI sales agent vs. SDR tools and chatbots

Rule-based chatbots follow fixed decision trees and break when a lead goes off script. Outbound "AI SDR" tools focus on sending cold email at volume. An AI sales agent is built for inbound and warm leads: it holds a real conversation, answers detailed questions from your own content and takes actions in your calendar and CRM.

Because it runs on the same BotOnWeb platform as our support and voice agents, the same agent can switch from answering a product question to booking a demo to raising a support ticket.

Learn more: AI voice agents for phone sales · Custom AI agent development

Try it free on your own website

Enter your website address and we will build a free AI agent trained on your content in a few minutes, so you can test how it answers your real customers' questions before setting up qualification and booking.

Learn more: Get a free AI agent

See an AI sales agent on your leads

Tell us how leads reach you today and we will show how an AI sales agent would qualify and book them, using your own website and playbook.

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Frequently Asked Questions

What is an AI sales agent?

An AI sales agent is software that uses a large language model to talk to prospects, answer their questions, qualify them against your criteria and book meetings or hand them to a salesperson, on chat, WhatsApp, email or phone.

Will an AI sales agent replace my sales team?

No. It handles the first response, qualification, scheduling and follow-up so your reps spend their time on qualified conversations and closing deals.

Which CRMs does it work with?

We integrate with HubSpot and can connect other CRMs through their APIs, creating contacts, deals and notes with a summary of each conversation.

Can it make phone calls?

Yes. The same sales agent can run on a voice line to answer inbound sales calls or make follow-up calls, using our voice AI agents.

How long does it take to set up?

A free agent trained on your website is ready in minutes. A full sales agent with your qualification playbook, calendar and CRM integration usually goes live within a few weeks.

Does it work for US businesses?

Yes. We set up AI sales agents for businesses in the United States, the Middle East and India, in English and other languages.